OUR VIDEO MARKETING SERVICES
The Video FAQ Method
We offer specific video packages to help you promote your business by adding both value and information to your web presence. Our packages are aimed at answering your target market’s questions and then providing solutions for their pain points, with your business marketing needs and SEO to the fore.
Presently we offer three packages: standard, deluxe and bespoke.
The Benefits
Video is the online future, as surely as TV overtook books (for better or worse)
- Selling is about storytelling, and videos are a great way to share a story
- Videos keep people on your website longer and engage them with your content
- People work with people, and video helps people get to know, like and trust you
- Videos keep your audience interested, no matter your product or service
- Videos are fast and convenient
- By choosing the correct content (which is usually problem / solution, one way or another), we are offering great value to visitors. Google loves this, people love this, we win.
- SEO-wise, it’s easier to rank videos due to less competition. More details below.
The Process
The finished videos would be a mixture of voiceover, interview clips and cutaways (those bits you see on telly where the interview keeps going but the picture shows people at work / outside etc). So, the way we would make this is as follows:
- Target the areas your potential customers have questions in.
- Research exactly what questions your customers are asking.
- Arrange a half hour appointment with you (can be on Zoom during Covid) and ask a set of those very same simple questions for one or more of you to answer. This bit is very informal and way easier than you might think – I started interviewing people for both TV & print media back in the 80s, so I’m (told I’m) good at putting people at ease.
- Get footage of the company in action – this can be onsite and / or in the office (mainly for ‘cutaways’, deluxe package only).
- We take the raw footage away, edit it and present the finished videos.
- Unless otherwise agreed, these will be ‘quick fire’ videos of 3-4 minutes length maximum.
- All videos are uploaded to Youtube and can be made into blog posts. The deluxe option comes complete with transcribed text underneath which enhances SEO even further. So you’d get 15 videos that can be repurposed as blog posts or articles for your website, as well as their standalone presence on youtube and the possibility of the video being shared on other sites.
eg:
https://apexchimneysweeps.co.uk/do-i-need-a-chimney-sweep/
and shared in Canada:
http://newspaper.rawchimney.com/?edition_id=58163720-9d68-11e7-b828-0cc47a0d1609#/
Bespoke Video Packages And Services
We also offer various other bespoke options such as ‘meet the team’ videos to enhance your website and increase connection with clients, and straightforward promo videos – prices on application.