About Abisti

Web design, SEO and AI visibility for business owners who want to be found, trusted and chosen.

Abisti logo Established in 1999

We help good businesses become easier to find, easier to understand and easier to choose.

Since 1999, we’ve helped business owners turn their websites into clearer, stronger and more useful sales assets.

That means better structure, clearer messaging, stronger search visibility and a website that gives people a proper reason to trust you. Not because it looks flash for five minutes, but because it explains who you are, what you do and why someone should choose you.

We work in plain English, we care about results, and we have no interest in baffling people with digital marketing fog. There is enough of that nonsense already.

What we bring to the table

  • 27+ years of web, SEO and online marketing experience.
  • Practical WordPress and Elementor knowledge.
  • Clear thinking around SEO, content and AI visibility.
  • Business strategy, not just pretty pages.
  • Personal service from Gerard and Joanna.

Why business owners choose Abisti

Most people do not need a huge agency, a 40-page strategy document or some bloke in a black polo shirt trying to make SEO sound like witchcraft. They need a website that makes sense, says the right things, earns trust and helps bring in better enquiries.

Experience without the ego

We have been building, improving and marketing websites since 1999. Long enough to know what matters, what changes, and what is just shiny nonsense with a subscription attached.

Plain English advice

You will not get buried under jargon. We explain what needs doing, why it matters and what is most likely to make a real difference to your business.

Websites built around trust

A good website does more than sit there looking respectable. It should show expertise, answer questions, remove doubt and make the next step feel easy.

SEO with a point

We help your website become easier to find on Google by improving the structure, content and signals that search engines use to understand your business.

AI visibility

Search is changing. We help make your website clearer and more useful for AI-driven search tools, so your business has a better chance of being understood, trusted and recommended.

Real people, not a conveyor belt

You deal with us directly. No revolving door of account managers. No vanishing act after launch. Just steady, practical support from people who actually know your business.

What we help you improve

We are not here to decorate the internet. We are here to help your website do a better job for your business.

Web design

Clear, credible WordPress websites built around your message, your audience and the action you want people to take.

Explore web design

SEO

Practical search engine optimisation that helps your site become easier for the right people to find.

Explore SEO

AI visibility

Website improvements designed to help AI search tools understand who you are, what you do and why you deserve to be recommended.

Explore AI visibility

WordPress training

Friendly, practical WordPress training for people who want to understand their own website without wanting to become a full-time web nerd.

Explore WordPress training

Green web hosting

Reliable website hosting with a greener approach, because a fast, well-supported website should not cost the earth in either sense.

Explore green hosting

Joined-up support

Web design, SEO, visibility, content and strategy working together, instead of being treated as separate little boxes.

View all services

What clients say about working with us

We can tell you we are helpful, reliable and easy to deal with. But it is better when other people say it for us.

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Nick Prout profile picture
Nick Prout
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have been working with Abisti web design,for over five years now. They manage and host our website, maintaining our business website and monthly SCO work, which has improved my business massively. Gerard has always been very helpful and does always respond immediately to any questions,by way of calls, emails, or texts when we have had any issues or concerns about our website, Abisti for me is definitely a valuable asset to grow your business, with personal attention, and face to face support, with clear pricing.
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Paul Barnett profile picture
Paul Barnett
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Gerard designed and delivered an amazing-looking website. He really listened to what I wanted and refined everything until we were both happy with the final result. Communication was excellent throughout and the whole process was smooth from start to finish. Highly recommended.
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Charlie Parker-Turner profile picture
Charlie Parker-Turner
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Highly recommend. Gerard built two sites for me and went above and beyond with both. He always kept me in the loop throughout the process, as well as taking the time to truly understand each business and how he can help them grow via the sites.
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Matthew Nye profile picture
Matthew Nye
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Superb, easy to understand advice and Gerard is always happy to help. Very thorough researching and a website better than I imagined it to ever be.
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Rashmi Hayes profile picture
Rashmi Hayes
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I highly recommend Gerard at Abisti Web Design. I had a clear idea in my head how I wanted my website to end up looking and Gerard more than delivered. He took the time to understand what I wanted to achieve and ensured that the functionality was as user friendly as possible. Gerard is very easy to work with and genuinely a nice guy!
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Andrew Gallix profile picture
Andrew Gallix
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I highly recommend Abisti for both web design and hosting. Gerard's work is truly outstanding, and the service he offers is equal to none. Five stars doesn't cover it.
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Virtuality Executive Services profile picture
Virtuality Executive Services
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Gerard’s knowledge and assistance in helping me understand and improve things from an SEO standpoint was excellent. With not being overly tech minded, he was able to explain things in simple terms, making it so easy to understand. I will definitely continue to utilise his services and expect this to be an ongoing relationship. I highly recommend him.
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Sam Mills profile picture
Sam Mills
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Did a fantastic job on my company website for a very reasonable fee. Very helpful and always replied to any queries quickly and patiently.
Posted on Google Google
Will it Make the Boat Go Faster? profile picture
Will it Make the Boat Go Faster?
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have been using Gerard and Abisti Web design for a number of years now and have nothing but good things to say. Gerard is super quick to respond to any queries and always works very timely to fix any issues or errors we might have. I would highly recommend.
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Vicky Ridley profile picture
Vicky Ridley
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Really responsive, great service. Very happy with it.

Meet Gerard and Joanna

Abisti is deliberately personal. You are not passed around a department, bounced between ticket systems or left wondering who is actually looking after your website. You deal with us.

Gerard Evans, Abisti web design, SEO and AI visibility consultant

Gerard Evans

Web design, SEO, AI visibility and strategy

Gerard founded Abisti Web Design in 1999 and has been helping businesses with websites, search visibility and online marketing ever since.

He is also an internationally published author and a qualified mindfulness teacher, which probably explains the mix of practical strategy, plain English and calm refusal to panic about every passing digital trend.

You will usually deal with Gerard for website planning, SEO, AI visibility, content structure and the bigger strategic decisions.

Joanna Markunas-Evans, Abisti social media, finance and online visibility support

Joanna Markunas-Evans

Social media, finance and practical support

Joanna is originally from Lodz in Poland and moved to England in 2006 after completing a Master of Culture degree in film studies, specialising in music videos.

She brings a creative eye, a practical brain and a useful lack of tolerance for overcomplicated nonsense. This is a very underrated combination in digital marketing.

You will usually deal with Joanna for social media, finance and the practical details that help keep projects moving properly.

Who we work best with

We tend to work best with business owners who are already good at what they do, but know their website could be working harder.

You may already rely on referrals, reputation or repeat business. That is a strength. Our job is to help your website reflect that trust more clearly, so more of the right people understand why they should choose you.

Established small businesses
Coaches and consultants
Professional services
Local service businesses
Specialist trades
Health and wellbeing businesses
Ethical businesses
Owners who value plain English

From early web design to AI visibility

Abisti Web Design was established by Gerard Evans in 1999, back when the internet still felt like a wild frontier and most businesses were only just starting to realise how important a website could become.

In 2008, Abisti Web Design became part of Branson Bond Ltd, the company Gerard runs with Joanna. Since then, we have continued to help businesses improve their websites, strengthen their visibility and communicate more clearly online.

Today, we still build and improve websites, but the work has moved on. Search has changed, AI has changed how people find information, and business owners need websites that are clearer, more useful and easier for both people and search tools to understand.

We are based in Lewes, East Sussex, but work with clients across the UK and beyond. The important bit is this: wherever you are, you still get the personal touch. You will deal with Gerard, Joanna, or both of us.

Ready to make your website work harder?

Tell us where you are now, what you want your website to do, and we will give you a straight, practical view of what would help most. No pressure. No mystery. No digital marketing theatre.